G-SHOCK

G-Shock is a brand of watches manufactured by Casio, known for its resistance to shocks (eg. hard knocks and strong vibrations). They were, and continue to be, designed primarily for sports, military, and outdoor adventure oriented activity.

Practically all G-Shocks have some kind of stopwatch feature, countdown timer, light and water resistance. Recent models have become more luxury and design oriented as well as becoming very popular among youth.

The Baby-G models were released in 1991. The popularity of G-Shocks increased rapidly throughout the 1990s. By 1998, 19 million G-Shocks had been sold worldwide and there seemed to be a peak in demand as over 220 new models were released in that year alone.

Casio has collaborated with many designers including Dee and Ricky, musicians and other pop culture luminaries to release hundreds of limited edition G-Shocks with custom designs.

This long tradition of unique watches has helped build an avid following among collectors world-wide over the years.

I had a banana-yellow Baby-G and it was my world! Didn’t really know what all the buttons did but it looked PHAT.

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